This Identity Style Guide was created by Smotrow Design to provide the guidelines that explain how a brand should be used internally and externally. The document provides detailed instructions on how tangible elements of a brand should be used in all forms of branded communications — from business cards to ads, from packaging to signage, and everything in between.
1. Increase the perceived value of your services. It is not enough to just do your work well. The essential part of the whole design process is how professionally you sell your work. It reflects on your earnings, reputation, and future projects. This Style Guide template will help you to be confident in the work you deliver and present your design on the highest level.
2. Save time by standardizing your delivery process. It may take weeks to make the professional style guide with the right structure and consistent style. There still won’t be any guarantees that it will work properly and that the client will be happy with it and use the guidelines right. This Style Guide will save you weeks worth of your work and create all the structure for you. You’ll just need to fill in the pages with your design.
3. Future-proof your branding design work. Remember: attracting new clients is always more expensive and risky than working with the ones you know. They know you, they trust you, and they are confident in the work you do. Building trust with clients you already have is essential because it will help you earn more when working less in the future. This Style Guide will help you showcase your expertise in design work and attract more clients.
If you have any questions you can email them to us at smotrow@hotmail.com. We will also give your money back if you are not satisfied with the Style Guide.
